Sponsor what you Preach: The Gymshark Singlet Controversy – Words

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It was a quiet Wednesday afternoon in the online powerlifting community: Powerbellies were resting, nose torque was gently nestled in its protective tupperware container, and singlets were all folded and tucked in for the day. That is, until, Gymshark unleashed its secret weapon to cracking the powerlifting consumer. The dominating purple wondersuit, the Sports One…