Lionel Messi wears Saudi traditional wear in latest campaign for Arab brand

DUBAI: Argentine football legend Lionel Messi has taken on a new role as the ambassador for Saudi Arabia luxury clothing brand, Sayyar. In a campaign showcased on the brand’s Instagram page recently, Messi, who plays for Inter Miami, was captured sporting the complete traditional attire — a crisp white thobe and red-and-white scarf. View this post on Instagram A post shared by سيار | Sayyar (@sayyargcc) The campaign video features Messi posing for the camera and adjusting the headdress.

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A picture for the ages. Messi wearing a qatari bisht, worn by Arabic fighters after their victories in battlefields, and currently only by Royals. : r/worldcup