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From Y2K looks spearheaded by Blackpink's Jennie, to 'New Chinese Style', Chinese fashion is being shaped by Gen-Z's new consumer categories
FOCUS is the content arm of The China-Britain Business Council
5 men's fashion trends in China
10 Chinese Gen Z Trends and User Behavior 2023- Ocean Engine
Top Guide for Fashion Trends in China in 2023 - Reverse Group
Outdoor fashion: How Gen Z is defining a new era of fashion
5 Chinese Gen-Z fashion trends you need to know - Focus - China Britain Business Council
10 New Trends in the Fashion in China in 2024 - Fashion China
Chinese Gen Z's consumption trends distinct from previous generations, Euromonitor reveals, Marketing
Insight: Understanding the consumption and behavior of the Chinese Gen-Z - Shake to Win
Inside China's Burgeoning Streetwear Scene
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11 Things You Need to Know About Shein
Handbag Micro Trend: Gen-Z and Millenials Embracing New Vintage Trends in China - WalktheChat
Generation Z in China the new focus of luxury fashion brands, which woo them with sneakers, streetwear and celebrities such as Fan Chengcheng, South China Morning Post
No Alcohol Please! Top 5 Lifestyle Trends Among China's Gen Z Reshaping Retail
The four fashion personas of China's Gen Z