Macy's uses digital twins to aid bra fitting - IoT M2M Council

Macy’s has installed Florida-based digital-twin specialist Fit:Match’s bra fitting experience in select stores. The technology gives shoppers the opportunity to get scanned and then, within seconds, matched to their best-fitting bras based on their exact body shape. Shoppers will be able to experience Fit:Match this holiday season in the intimates department in the following stores: […]

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