Will JCPenney's core customers come back and show their love? - RetailWire

JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?

J.C. Penney is still striving to become 'America's Favorite Store'

JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

Done Chasing Millennials, J.C. Penney Tries to Win Back Moms - WSJ

Nike says goodbye to more longtime wholesale partners - RetailWire

Can J.C. Penney reinvent itself with its offbeat lab store? - RetailWire

Simon says J.C. Penney is ready to become a 21st century retailer - RetailWire

Is the Walmart/Justice tie-up a harbinger of more retailer brand partnerships? - RetailWire

The Key To JCPenney's Survival Isn't Closing Stores. It's Becoming Relevant.