The Rise of 'Corp Merch': Why Greggs, KFC and Lidl Are Dropping Streetwear

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Big British chains have all dropped their own line of merch in the past few months. How is this now a thing?

kfc - VICE

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Streetwear - VICE

The rise of brand merch

Lidl - VICE

kfc - VICE

Amy Hendry's Instagram, Twitter & Facebook on IDCrawl

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Greggs - VICE

Lidl - VICE

Merchandise - VICE

Amy Hendry's Instagram, Twitter & Facebook on IDCrawl