Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon? - The Ringer

What can the Stanley cup craze tell us about marketing trends, social media tastes, and the role of randomness in the economy? Derek consults the experts to find out.

Best-selling Stanley Tumblers — and 7 alternative brands

Target Is Overrun With Stanley-Cup Lovers, stanley cup

Stanley Cup Rebrand & Visual Identity System — Fanbrandz, stanley cup

The Stanley water bottle craze: too much of a good thing?

Target Is Overrun With Stanley-Cup Lovers, stanley cup

Vegas Golden Knights are the first team to get the Stanley Cup engraved before their summer parties - The San Diego Union-Tribune, stanley cup

Vegas Golden Knights are the first team to get the Stanley Cup engraved before their summer parties - The San Diego Union-Tribune, stanley cup

What's behind the Stanley cup craze? - CBS Boston

Mum's message to parents after daughter is bullied over Stanley

The Stanley water bottle craze, unpacked

Has the Stanley Cup Craze Gotten Out of Control?, stanley cup

5 facts about the NHL's Stanley Cup, Golden Knights/NHL, stanley cup

James Davidson on LinkedIn: ‎Plain English with Derek Thompson